

that were more academics than people from the business world. This mission might have sounded ridiculous for two young Ph.D. They said, “Our mission is to organize the world’s information and make it universally accessible and useful.” When they set the mission for the company, they didn’t say “we’ll build a competitive search engine.” Also, its founders’ Page and Brin had the 10X, moonshot mindset of thinking big.

Back in the late 1990s, Google was one of the last movers on the search industry, yet it was 10X better than its competitors. It all started from the search engine that conquered the web, Google. While almost every corporate research lab tries to improve the core product of the mother ship, X was conceived as a sort of anti–corporate research lab its job was to solve big challenges anywhere except in Google’s core business. That shifts the mindset, and it empowers a team of people to look for unconventional solutions, thus starting from first principles, by leveraging on fast-paced experimentation. Moonshot thinking is an approach to innovation, and it can be applied to business or any other discipline where you target at least 10X goals. Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
